GAME teams up with Insomnia Gaming Festival

UK retailer GAME has been named as the official retail partner for Multiplay’s Insomnia Gaming Festival later this month.

Insomnia, taking place between August 23rd-26th, will offer a big eSports tournament and will also host the inaugural Minecraft Expo UK.

We’re delighted to be working with Multiplay to support the UK gaming community at the gamer’s equivalent of Glastonbury this August and beyond,” Game Retail’s community manager Craig Ting said.

Multiplay has a long heritage in working closely with the UK gaming community, listening to its needs and delivering on community ideas and feedback. Coupled with GAME’s ambition to grow and support the UK’s most valuable community of gamers, we can’t wait to get started in supporting Insomnia in both a retail and community capacity.”

Multiplay MD Craig Fletcher added: We’re thrilled to be working with GAME and are excited about what this partnership means for our attendees for Insomnia 49 and beyond.

Teaming up with the UK’s number one gaming retailer allows us to engage our loyal community with some fantastic show offers. Having them on-site means that attendees can play even more games and take part in high stakes tournaments.”