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Funding platform Games Co London has announced fresh investment to the tune of £600,000.
The fund is the result of a new deal with investors Goldfinch Entertainment, and will be split between three new gaming properties. Developers will keep their IP and company equity, and can use the money for development, production and marketing.
Games Co London launched last year and has already helped to fund and launch multiple games, including Qube 2, The Seven Chambers, The Hatching, The Peterson Case and the upcoming, award-winning Lost Words.
“The Games Co model has been well received so far,” co-founder and former Sega exec Gary Dunn (pictured) told Develop. “Our model of providing cost effective funding which allows the developers to keep their IP and the equity in their companies is unsurprisingly popular. Our partnership approach has helped developers in many ways, from assisting them finding the right talent to complete their project, to assisting with negotiations with publishers.
“The Goldfinch money will allow us to fund three further projects with developers. It also gives us a marketing budget to ensure that developers who obtain development funding with Games Co London will be able to market their games effectively if they choose the self-publishing route.”
A second round of funding is planned for 2017, and Dunn reports it will be even larger that this one.
“We are interested in speaking to developers who have innovative game concepts with first playable demos,” says Dunn. “You can also catch us at EGX for a chat.
“We look for developers who have a clear creative vision, a passion for quality and the willingness to listen to advice and support. One of the toughest parts of games funding is finding the diamonds in the rough, and as we have kicked off signing two developers who have already won multiple awards for their early work, we are confident our selection process is working.
“Our short- to mid-term focus is to ensure we sign the very best games we can in the rest of 2016 whilst helping nurture the titles to completion which we are already in the process of funding. In 2017, we hope to grow the funding amount with a new tranche of funds.”
To set up an appointment at EGX 2016, contact Hrvoje Mitic via hrvoje@gamescolondon.com.
