Home / Business / Publishing / Games vet blasts Twitter buzzwords

Games vet blasts Twitter buzzwords

The game industry fails to understand the core properties and potential of social networks such as Facebook and Twitter.

That was the view offered by Mike Mika, an industry veteran of twenty years having been involved in over 120 game projects.

In boardrooms across the world, people are using Facebook and Twitter as a buzzword rather than really understanding why they work so well and what they offer to enhance a game,” he told Develop in an interview published today.

Click here to take a look.

About MCV Staff

Check Also

Green Man Gaming on the ‘rewards of performance marketing’ in a ‘crowded industry’

"Performance marketing is all about growing a business profitably"