The parent of games social network GamesGrabr wants to help companies reach their customers.
Grabr is launching a new initiative which lets corporations set up their own social networks.
The firm is rolling out a new ‘software as a service’ platform which allows individual companies to interact with their consumers directly.
This, the firm says, is an alternative to organic reach ‘plummeting’ on ‘mainstream social networks’.
Furthermore, Grabr is launching a 250,000 funding push via Crowdcube, which the company has previously used to fuel its growth. It says it will use this money to invest in sales, marketing, scaling its development and platform research and development.
Facebook and other traditional social networks are making it difficult for companies to engage directly with their consumers,” Grabr CEO CEO Tony Pearce said.
Organic reach for brands is plummeting – estimates show that Facebook posts reach just one per cent of a brand’s audience. Brands have no control over how they share their content. Importantly, they also don’t have any control over the consumer data or insights.
Just being a tenant on a social network will not work in the long term. Brands need a new type of social community platform, with higher engagement and data sets for them to monetise.
The Grabr platform gives brands, retailers and publishers the chance to create their own scalable social platform, and is an elegant solution to the requirements and desires of both the brand and the consumer.
Given the incredible marketing opportunities afforded by GRABR, we’ve seen growing interest from some of the world’s leading brands keen to license the platform. We are now looking for investment in order to service this demand.”