Gamestation targets new store openings

Specialist retailer still ‘under-represented’ in key cities following 250th store opening

High Street chain Gamestation has told MCV it is actively seeking new sites following the opening of its 250th store.

The firm opened its latest outlet in Meadowhall in Sheffield last week, and sales director Steve Cunningham feels Gamestation is now becoming a recognisable brand – even though it’s still ‘under-represented’ in certain parts of the UK.

Gamestation as a brand is starting to become really well known,” explained Cunningham. There is still room to grow of course, but we’re starting to get recognised on the High Street and our name is becoming familiar right throughout the UK.

We’ve got a property department, and their job is to find these key sites. We still feel there is significant opportunity in the UK, and the property team are constantly searching for these locations – and when the right opportunity comes along, we’ll be ready to move in.

If you look at the size of some of the cities, then you’ll see we’re still under-represented in many of them. Gamestation as a brand is maybe becoming more well known, but there is still a huge opportunity for us within the UK. Meadowhall, for example, is a place we were under-represented in, and now we are a significant retailer within that area. These are the sort of opportunities we’re looking out for.”