GDC 13: GamesAnalytics introduces self-serve toolkit for F2P games

GamesAnalytics has launched Measure – a monthly subscription service for publishers and developers, providing access to a suite of self-serve analytics tools that deliver performance metrics and direct data access.

Part of its awarding-winning Predict platform, Measure’s combination of granular event data collection, dashboards and self-serve Slice & Dice Analytics tools enables users to collect, measure and analyse game performance and rich player data. The toolkit enables deep performance insights, which publishers and developers can use to diagnose problem areas and optimise game design.

Its Slice & Dice Analytics component gives users access to low level data in a ‘point and click’ environment to deliver insights such as Cohort Analysis, Acquisition Channel Effectiveness and Mission Difficulty Analysis.

Where dashboards only signpost problems in a game, Measure delivers actionable insights designed to let publishers and developers respond to players’ feedback and make game design improvements with confidence.

Mark Robinson, co-founder & COO at GamesAnalytics, commented: “Measure brings together a flexible set of reporting dashboards combined with powerful analytics tools, which publishers and developers can access to go beyond dashboards and understand the reasons why players leave a game and creates a ‘test & learn’ cycle fundamental to delivering optimised playing experiences.”

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