Green Man Gaming has appointed Paul Turner as its new performance marketing EVP. In his new role, he will be responsible for ramping up Green Man Gaming’s international digital marketing campaigns as it expands its localised websites into new regions.
He will also be in charge of driving international traffic to Green Man Gaming’s store, and delivering revenue through paid media channels, SEO, email, content and design as well as managing merchandising.
Previously, Turner has worked in digital marketing strategy and innovation within the digital retail and online gambling industries for brands such as QVC and online sports gambling site Sporting Index. Most recently, he was marketing director and head of Sporting Index, where he overhauled the company’s marketing strategy, rebranded the business and launched its successful mobile site.
He also spent nine years at QVC building its digital marketing programme from scratch and was behind some record-breaking results for the company. Before that, he also worked at agencies for clients such as Time Out, Canon and Piaggio.
Paul Sulyok, CEO and Founder of Green Man Gaming said of the appointment:Paul’s 15 years’ experience at the forefront of digital marketing innovation working in forward thinking industries including online gambling and digital retail is a highly valuable addition to our Executive team as we ramp up our internationalisation plans.
"Green Man Gaming is a challenger brand that is expanding its local presence internationally and Paul’s ROI-driven marketing strategy combined with his passion for keeping the customer at the heart of everything he does will help us achieve our goals."