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Catching up with Hyper Luminal Games: “We’re really passionate about accessibility. Our stories are universal, so we feel our players should be too”

10 hours ago Business News, Highlight, In-Depth Comments Off on Catching up with Hyper Luminal Games: “We’re really passionate about accessibility. Our stories are universal, so we feel our players should be too”

Dundee’s Hyper Luminal Games doesn’t just aim to make good games, it wants them to do good and leave players feeling even better. Seeing it’s two new titles in production, Richie Shoemaker senses good times ahead

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User acquisition in mobile publishing: how marketing makes a hit out of your mobile games

4 days ago Highlight, In-Depth Comments Off on User acquisition in mobile publishing: how marketing makes a hit out of your mobile games

Are you an up-and-coming mobile game developer that has never dealt with user acquisition? In this article, UA managers from AppQuantum reveal the details of the paid user acquisition cycle for a mobile game. Today, the mobile games market is flooded with hundreds of thousands of titles. New projects — …

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Levelling Up: Becky Mullen, account director at Bastion – “PR can be hard work, so it’s important that candidates know what they’re getting in for and are up for the challenge.”

4 days ago Business News, Highlight, Regulars Comments Off on Levelling Up: Becky Mullen, account director at Bastion – “PR can be hard work, so it’s important that candidates know what they’re getting in for and are up for the challenge.”

Becky Mullen, account director at Bastion, talks about her route into the games industry, what makes a good PR and the skills required to grow in your career

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EA’s knockout initiative to address skills shortfall – “We want everyone to see a future for themselves in the industry, no matter their background, ethnicity, or gender.”

5 days ago Business News, Highlight, In-Depth Comments Off on EA’s knockout initiative to address skills shortfall – “We want everyone to see a future for themselves in the industry, no matter their background, ethnicity, or gender.”

In March, EA announced the start of not one but two educational partnerships. The first with Ukie’s Digital Schoolhouse, the other with EVERFI in the UK. The aim: to bring the spheres of education and industry closer together.

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