The NBA is the latest sports league to jump into the growing eSports arena, following the NFL and FIFA through Electronic Arts’Madden NFLandFIFAvideo game franchises.
Through the NBA’s licensing partnership with game publisher 2K (a division of Take-Two Interactive),NBA 2K16:Road to the Finals has kicked off a cross-platform competition on Sony’sPlayStation 4 and Microsoft’sXbox One that will run through May 8. Gamers can formNBA 2KPro-Am teams and compete online in any of 16 events. On May 21, the 16 winners on both the PS4 and Xbox One will go head-to-head in a single-elimination tournament. The winners will then face off in the $250,000 championship in June at the NBA Finals.