In-Depth

“Wider audiences are starting to understand the power and positive impact that gaming can have on society.” Bidstack on the power of in-game advertising

bidstack

We talk to Bidstack’s Charlotte Cook about how games can bring topical and positive messages to increasingly hard-to reach ‘digital native’ audiences

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First Person Saver – Natwest and Stormcloud launch Island Saver, the first multiplatform title to help kids better understand money

natwest island saver

Given the bad press the industry has received on microtransactions, a game that teaches kids to better understand money should be welcomed...

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“We are sitting on a lot of cash. Our goal is to continue to put that cash to good use.” – How Zynga came roaring back with licensed titles and Farmville 3

Farmville

From a one-time valuation of over $10bn, Zynga had a long way to fall. But with ex-EA leadership and a successful M&A strategy it has come roaring back.

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