In-Depth

“Why are brands missing the obvious? Stop annoying your audience! While targeted ads serve a purpose, they are intrinsically unwanted, and exceptionally ignorable”

While it’s the programmers, artists and designers that receive most of the plaudits, the industry would be lost without it’s diligent and skilled QA teams. We talk to QA professionals from the UK and beyond to discuss how they deliver polished products

With Wizcorp now increasing its capabilities, Keywords Studios in Japan is more able than ever to help games companies achieve their goals – both over there and over here

Pole To Win’s ambitions are pleasingly simple but achieving them is still no easy task. We talk to CEO Deborah Kirkham and European president Andy Emery about running a company that enables a lot of the industry to go global

BGI hopes to build on its charitable status to access more funding to extend its programmes and collaborate with more partners

Location-based operators are now the frontline of VR adoption. We speak to one such operator, Centre VR in Bournemouth, about its learnings from running VR games day-in, day-out on the south coast

Over 3,000 of the games industry will travel to the vibrant south coast city for Develop:Brighton this month. For this second regional spotlight, we talk to a handful of the games businesses that call the city home

Media Molecule tells us about Dreams' development journey, making sit-on-the-sofa-friendly tools, curating its growing community, the challenges and benefits of potential monetisation, VR and being amazed by what its players can do

We talk to Gamescom organisers to check what to expect from the 2019 edition, including the brand new opening night live with Geoff Keighley

We take a look behind the scenes at the development of Sea of Thieves. Rare’s senior designer Shelley Preston explains that it wasn’t always intended to be a pirate game and how to build a game that is as watchable and shareable as it is playable