In-Depth

“Wider audiences are starting to understand the power and positive impact that gaming can have on society.” Bidstack on the power of in-game advertising

bidstack

We talk to Bidstack’s Charlotte Cook about how games can bring topical and positive messages to increasingly hard-to reach ‘digital native’ audiences

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First Person Saver – Natwest and Stormcloud launch Island Saver, the first multiplatform title to help kids better understand money

natwest island saver

Given the bad press the industry has received on microtransactions, a game that teaches kids to better understand money should be welcomed...

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“We are sitting on a lot of cash. Our goal is to continue to put that cash to good use.” – How Zynga came roaring back with licensed titles and Farmville 3

Farmville

From a one-time valuation of over $10bn, Zynga had a long way to fall. But with ex-EA leadership and a successful M&A strategy it has come roaring back.

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Sumo Group shows its COVID-19 resilience with productivity falling just 3.5% – no delays to project delivery though recruitment is suffering

Sumo Group results

Sumo Group used its annual results to demonstrate that there’s more creativity in its studios than its ‘work-for-hire’ label suggests. Plus its early data shows development shouldn’t be a bottleneck in getting games to market in this pandemic-struck year

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