Two industry veterans from publishing giants Sony and Activision have banded together to found a new VR-focused company called Maze Theory. The gaming studio is looking to “redefine the virtual reality experience”, according to the press release. Co-founder Geoff Heath OBE has over 40 years experience in the industry, having founded and run Activision as European MD. Joining Heath is Mark Hardy, who spent years at PlayStation as marketing director, where he helped launch the PlayStation 3 and PlayStation Network in Europe.
Maze Theory was created in partnership with Output Group, a London-based creative agency, and is aiming to have a platform-agnostic output as it creates VR experiences that everyone can enjoy.
“It’s a really exciting time to be involved in virtual reality, especially with the technology gaining traction with video game producers and rolling out at experiential events and visitor attractions,” says Geoff Heath. “Maze Theory’s going to redefine the virtual reality experience by combining the latest VR technology with Output Group’s vast experience in animation, games development, film production and storytelling to create truly immersive games.”
Clearly the pair of founders, with their extensive experience in the industry, aren’t put off by the drop off in hype around virtual reality. “The games industry is continually evolving and virtual reality is a natural progression,” says Mark Hardy. “With Maze Theory we want to drive innovation in the sector and produce best in class VR games that will help to drive the technology forward.”