M&S and Nike vet joins online retailer, OXM’s Castle to run Xbox UK’s YouTube channel and a new head of business development at Heaven Media.
New EVP of marketing at Green Man Gaming
The online retailer has announced the hire of its new marketing boss.
Murray Beckett (pictured, right) joins Green Man Gaming as its EVP of marketing having held senior positions at the likes of Marks and Spencers, British Airways and Nike. Before that, Beckett worked at marketing agencies OgilvyOne Worldwide and Liquorice, working on accounts including American Express, Johnson and Johnson and BSkyB.
Murray’s global online eCommerce expertise with some of the most forward thinking customer facing brands will allow us to accelerate our award-winning growth as a technology company” said CEO and founder Paul Sulyok.
With his proven skill, drive and entrepreneurial determination, Murray is going to push Green Man Gaming’s marketing into overdrive for our publishing partners and consumers.”
OXM’s Castle to head up Xbox On
Yogcasthas been chosen by Microsoft to run Xbox UK’s YouTube channel, Xbox On, and appointed Matt Castle (pictured, left)to run it as editor-in-chief.
Castle formerly was editor at Official Xbox Magazine, where he worked for over two years. Prior to this role, he worked for eight years on Future’s Nintendo titles.
Yogcast also announced that Adrian Ruiz-Langan, who is currently head of production, will move over to the channel.
CEO Mark Turpin said: We’re really excited to be partnering with Microsoft on the Xbox On channel. We have agreed a bold new future for the Xbox On brand and can’t wait to get started on it.
It’s a real mark of confidence from Microsoft – our knowledge of the market, wealth of talent and experience in building branded channels put us in a unique position to deliver original gaming content on social video channels like YouTube and Twitch.”
New business dev boss for Heaven
Games marketing agency Heaven Media has hired David Patching (pictured, far left)as head of business development, based in the UK office. He joins from Mad Catz where he worked as director of marketing.
Christian Hesse ((pictured, left)) is also joining Heaven Media’s European team as marketing manager, based in the firm’s German office in Leipzig. He previously worked for the likes of eSports organisations Meet Your Makers, Evil Geniuses, Counter-Logic Gaming and Ninjas in Pyjamas.