Mobile analytics firm Kontagent and engagement and monteisation tools outfit PlayHaven have agreed to merge the two companies.
The new firm will target mobile businesses and developers, assisting them with understanding user behaviour and how to take advantage of player trends.
PlayHaven CEO Andy Yang will become CEO of the new firm, while Kontagent CEO Josh Williams will be appointed CTO as well as serving as chairman of the board of directors.
In an FAQ, the firms also assured developers that their contracts will remain the same after the merger.
Between them, the two companies’ tools are currently being used in more than 22,000 apps and reach 400 million monthly active users.
“This is a massive game changer – not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry,” said PlayHaven CEO Andy Yang. “Together, we are bridging the gap between insight and action in unprecedented fashion.”
Kontagent CEO Josh Williams added: “The mobile market is fragmented; and creating a top application today involves dozens of SDKs and services. We’re excited to take this leap forward – offering an end-to-end solution that greatly reduces complexity and helps developers act quickly in a highly competitive environment.”