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Spov.tv responsible for concept development, art direction and production

Modern Warfare 3 cinematics built by London firm

The cinematic scenes in Modern Warfare 3 were developed by London creative design studio Spov, the company has revealed.

The firm was responsible for concept development of cutscenes, art direction and production in Activision’s trailblazer.

These had to be matched to Activision’s brief “to create a compelling narrative that clearly communicates the key activities the player will need to complete”.

Modern Warfare 3 was released yesterday, and the blockbuster has already broken the record for the most pre-orders ever, whilst gaining an average rating of 90 on Metacritic.

A video created by Spov design for the hit game can be viewed below.

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