Mind Candy has put pen to paper on a deal which will see Moshi Monsters toys placed in Happy Meals in McDonalds’ North American restaurants over Christmas.
Lasting for four weeks between December 14th to January 10th, the promotion will offer kids one of eight Moshi characters, including a new special mystery Moshling. Favourites like Katsuma, Poppet and Iggy will be included.
McDonalds will support the Moshi partnership with ‘an unparalleled number of impressions’ through a marketing campaign that includes: TV advertising, in-restaurant merchandising at over 14,000 restaurants, custom packaging and branding on happymeal.com.
MCV’s sister site Toy News has the full story.