UK firm MoMac, which provides content delivery systems for operators and media organisations, has launched GoPlay as part of its GoMedia platform.
It says games can be offered free/ad funded, or via a low cost subscription (typically between €1-2 per month) for unlimited access.
Users browse the GoPlay portal to select a game, which is then launched immediately in a mobile internet session for instantaneous play.
Multiple games can be played in a single session, without having to download large files to be stored on the device.
MoMac has aggregated around 30 games from its development partner, Booster Media, and others. It expects to add up to 30 more games per quarter. The launch catalogue includes brain trainers, arcade, action and puzzle games.
Click here to read the full story on Mobile Entertainment