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NewBay unites video games group under MCV, Esports Pro to be incorporated into MCV brand

NewBay, the publisher of MCV, Develop and Esports Pro, announced today that it will be evolving its UK-based video games brand portfolio into a single website, magazine, and suite of events, under the banner of MCV.

The brand will be led by the current Editor, Seth Barton, who said “MCV is evolving to become one brand for the entire UK games industry. Whether you’re an indie searching for the best partner for your next game, an esports tournament provider looking for new sponsors, a retailer wanting to maximise its community reach, a publisher acquiring new capabilities to push engagement, a mobile studio that needs better data analysis, or even a media planner considering AR as part of its next triple-A campaign.

These are all parts of our industry and MCV will reflect every diverse aspect of it, with up to date analysis and insight. It will help everyone make better informed business decisions, and provide an independent and trusted platform for the industry to communicate through.”

From January 2018, MCV, Develop & esports pro will exist as one entity, under the banner of MCV, with one bigger monthly magazine, one mobile optimised, new look website including new jobs platform, and a suite of events tailored for the industry. This structure will better reflect the changing nature of the games industry, while continuing to highlight the latest trends across publishing, development, eSports, and everything in between. 

The Develop Awards, MCV Awards, Future Games Summit, Women in Games and a forthcoming esports focused event will continue to serve the industry with a plethora of high quality opportunities for networking and talent recognition.

Mark Burton, Managing Director of NewBay stated, “NewBay must continually evolve our offerings to keep pace and remain the premier source of information on the UK video games industry. We are committed to promoting this industry as one of the most interesting and vibrant creative businesses out there, and we are excited and confident that these changes will create new opportunities and enable us to provide the best possible service to our clients and readers.”

About Seth Barton

Seth Barton is the editor of MCV – which covers every aspect of the industry: development, publishing, marketing and much more. Before that Seth toiled in games retail at Electronics Boutique, studied film at university, published console and PC games for the BBC, and spent many years working in tech journalism. Living in South East London, he divides his little free time between board games, video games, beer and family. You can find him tweeting @sethbarton1.

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