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The Edinburgh Interactive Festival will return in 2011 for its ninth year, with an evolving remit and a new chairman.
Nintendo UK chief David Yarnton is to take over as chair for the conference, MCV can reveal.
Edinburgh Interactive takes place on August 11th and 12th and runs alongside the Scottish city’s wider arts and entertainment celebration. It regularly attracts a diverse crosssection of people, from publishers, developers, academics and students through to government representatives, philosophers, futurists, artists and musicians.
MCV and its sister brands Develop, Mobile Entertainment and Licensing.biz are also on-board with a wide-ranging media partnership.
"Edinburgh Interactive is a valuable industry asset but it can of course do more and should be constantly evolving," Yarnton told MCV.
"I have always been a strong supporter of EI as it is a truly bi-partisan event that celebrates all the diversity that is good with our industry and leaves egos at the door.
"It is an honour to take on the role of Chairman as I have been left a great legacy of involvement and commitment from Chris Deering who is still thankfully an active supporter.”
Partnership and speaker enquiries should go to event director Alexa Turness at +44 (0) 1462 456 780 or alexa.turness@bhpr.co.uk.
