Activision's Blur IP has returned

Ben Parfitt
Activision's Blur IP has returned

New publishing label Marmalade Play has today released an Android racer carrying the Blur name.

Blur, lest you forget, was a racer developed by Bizarre Creations and published by Activision on PS3 and Xbox 360 in 2010. Critics were reasonably fond of it, although commercially it was considered a flop.

Now the IP has been licensed from Activision by Marmalade Technologies and is used to front one of the two games it has today launched on Android, the other being The Activision Decathlon.

Note that the new Blur is not a port of the console original, but is instead a top-down racer – although the graphical style is instantly recognisable.

“Marmalade has been steadily growing its publishing activity over the past few years to bring well known and hit titles to multiple platforms and the widest range of players possible,” Marmalade Play boss Massimo Caporale said.

“Today we underline this by bringing these amazing Activision titles to market at the same time as creating our new publishing division. We look forward to Marmalade Play further strengthening its position as a leading publisher of top class, cross-platform content.”

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Tags: Activision , brand , franchise , ip , blur , marmalade

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