One of the most senior execs at Electronic Arts believes non-online-enabled games are a “finished” commodity.
EA Games label president Frank Gibeau said that online components in all the division’s games are now borderline compulsory – a move that illustrates the startling evolutionary pace of the modern games industry.
“I volunteer you to speak to EA’s studio heads, they’ll tell you the same thing,” he said in an interview with Develop.
“They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished.”
Gibeau – who was appointed label president in 2007 – said that “online is where the innovation, and the action, is at.” The subject of how this will affect EA’s own developers is explored in the second half of Develop’s interview.