GAME readies big surprise for Battlefield 3 launch

Battlefield 3 arrives in the UK this Friday, and GAME has announced details of the frolics it is laying on for its flagship launch event in Oxford Street.

The Gadget Show’s Jason Bradbury is to host proceedings.

Fans will have the chance to grab a picture of themselves in-game using a green screen setup. In addition, the first 100 people in the queue will receive a limited edition, military style dog tag.

There will also be a competition to win a pair of Steel Series Siberia V2 headphones.

And while MCV has been sworn to secrecy, we can assure readers that GAME’s claim that stock of the game will arrive just before midnight in a style inspired by Battlefield 3” must certainly be seen to be believed.

With Battlefield 3 being even more interactive and exciting than its predecessors, we wanted to give our customers the biggest and most explosive midnight launch we could create,” GAME’s head of UK PR Neil Ashurst stated.

With over 500 GAME and Gamestation stores opening at midnight, we’re definitely on the front line for this hotly anticipated launch and are happy to be able to give Battlefield fans the chance to get their hands on it as soon as possible. We can’t wait to be open our doors and let battle commence this Friday.”

In total some 510 GAME and Gamestation stores will open their doors at 11:45pm on Thursday October 27th.