GREE is keen to conquer the UK, the leading mobile and social games firm told MCV.
The Japanese publisher opened a UK studio in London earlier this year. It is working on five titles, including a Moshi Monsters game, which it hopes will help it win over UK gamers.
“The UK is definitely a critical market because it follows similar trends and tastes as the US but also has its own distinctive preferences,” said Kyoto Matsushita, VP of developer relations at GREE UK.
Game studio VP Tsuyoshi Tanaka added: “It’s definitely a market we want to become successful in.
“Globally, we have seen success coming from the UK for some of our titles, like some of the Funzio games.
“We’re learning a lot and choosing to develop certain types of games for the European market, so we will see in the next 18 months.”
GREE may even bring its virtual currency cards to UK shelves so that retailers can participate in the mobile firm’s success.
“The platform is still in its early stages outside of Japan, so we hope to make that happen but right now it’s too early to say,” said Matsushita. “That business works well in Japan.”