Grand Theft Auto V – which is out NEXT WEEK, don’t forget – might be the most expensive game ever made.
That’s if the numbers from a report in The Scotsman are correct. It reckons that Rockstar’s game has a combined development and marketing budget of £170m.
In 2010 predecessor Grand Theft Auto IV was named by one report as the most expensive game ever made with a development budget of $100m (£63m).
However, most observers concur that Star Wars: The Old Republic has since surpassed this with a development budget of somewhere between $150m-$200m (£95m-£127m).
Without knowing how much of this supposed £170m figure accounts for marketing it’s impossible to draw any firm conclusions. It’s certainly true to say that Rockstar’s global marketing budget for the game will be absolutely colossal.
A triple-A blockbuster title will typically have a marketing budget of anything up to £4m in the UK alone.