MCV/DEVELOP News, events, research and jobs from the games industry
As we countdown to the MCV Awards 2016, which takes place in London on March 3rd, we profile each of the finalists for the Game Campaign award
Assassin’s Creed Syndicate – Ubisoft
Ubisoft brought the London-based title to market with public events, scale creative activations and big budget livestreams at announcement and launch.
Batman: Arkham Knight – WB Games
A partnership with Sony for launch involved the production of two exclusive PS4 hard bundle SKUs and media support. The ATL campaign reached an 87 per cent coverage against an 18 to 34 year-old male target audience.
Fallout 4 – Bethesda
The Pip-Boy Collector’s Edition became retail’s fastest-selling special edition and the marketing app, Fallout Shelter, topped the iOS and Android charts.
FIFA 16 – Electronic Arts
EA’s three pronged strategy was to drive retention, acquire new players and engage season long, equating to a highly targeted, data led, 365 day campaign.
Guitar Hero Live – Activision
Experiential was be a key component for the Guitar Hero campaign, which took in appearances at V Festival, Reading Festival and Bestival, delivering 11,000 individual gaming demos, the equivalent of 53 days of gaming.
Just Cause 3 – Square Enix
Innovative campaign generated more than 70 million video content views pre-launch and what the publisher claims was the first 360 degree VR game trailer for Android and iOS devices, plus 360 degree videos on YouTube and Facebook.
Super Mario Maker – Nintendo
An example of a global campaign that focussed on the huge existing Mario fan base pre-launch, before shifting to children and families post-launch.
Rise of the Tomb Raider – Microsoft
Along with the ATL activities, the team also developed a two-stage custom activation with full multi-channel integration to increase coverage.
Uncharted: The Nathan Drake Collection – Sony
As a remastered title, the campaign required creative solutions devised to ensure the budget went as far as possible, supporting three months of sales, standing out against blockbuster franchises and paving the way for Uncharted 4.
The MCV Awards 2016 takes place on March 3rd at the brand new Hilton Bankside Hotel in London,hosted by BBC funnyman Miles Jupp.
This year we have 83 companies competing for 23 prizes – You can view the finalists for the MCV Awards 2016right here.
Tickets are available now. Platinum tables of ten cost 3,295, Gold tables are priced at 3,095 and Silver tables of ten are priced at 2,895. Individual tickets can be bought for 289. You can buy ticketshere.
Sponsors of the MCV Awards 2016 include OPM Recruitment, Gamescom, Bridge Media, Playwire and Aardvark Swift, but a number of additional sponsorship opportunities are available.
ContactLesley McDiarmidorConor Tallonto find out more.
For more information about the MCV Awards 2016, visitwww.mcvawards.com.
