Sonic the Hedgehog is one of the 2DS’ killer apps, says Nintendo.
The platform holder told MCV that the franchise’s kid-friendly appeal will help the firm sell more of its value-priced handheld, which launched last week (Saturday October 12th).
Sonic: Lost World is one of three exclusive Sonic games for Nintendo’s platforms, and is due on 3DS and Wii U on October 18th.
“There is a lot of opportunity to engage with the younger audience on Sonic with the new entry-level Nintendo 2DS console. From launch to post launch we’ll be focused on kids,” said Nintendo product manager Dani Robinson.
“Peak season this year is without doubt a big celebration of Nintendo franchises and Sonic sits high on every platform gamers list of ‘must play’ titles.”
Marketing for Lost World will include ads around cinema releases Turbo 3D and Cloudy With A Chance Of Meatballs 2. This is in addition to a three-week TV campaign on Nickelodeon, Disney and Boomerang from October 14th.