Sega has today opened its third UK studio, formed from key staff that headed up the now-defunct Sega Racing Studio.
The new group is formed of six talented staff that, in 2008, were given the chance to remain at Sega when the racing studio was shut and sold off.
The Solihull studio is currently building a PS Vita game set for release in 2012, Sega West production boss Gary Dunn has said.
"It’s going to be a PS Vita game that absolutely uses many features of the hardware to the max, and gives you some truly innovative gaming opportunities not seen before," he explained in a new interview with Develop.
"I personally wouldn’t want to put this project under a genre of any kind."