PlayStation UK insists it will not repeat the mistakes of its troubled PS3.
The firm told MCV that it has already fixed two of the mistakes it made before, by launching PS4 a lower price and closer to the competition.
Sony?UK says it has spent ‘tens of millions’ on its ‘For the Players’ campaign, which will see PS4 flood TV and cinema screens from now until Christmas.
“The two points that were against PS3 were price and coming out late,” said UK MD Fergal Gara. “Addressing both of those was the highest priority and that puts us in a dramatically stronger competitive position.
“First, we want to deliver for the gamer. And then we have a corporate obligation to our shareholders. But we are competitive guys, so if doing that puts us back into a market leadership position we’ll be immensely proud.”
Gara points to the recent PlayStation Memories campaign as a clear sign of gamers being willing to give PlayStation another chance.
“There’s a definite sense that gamers are welcoming us back – if you look at the views on the ‘Since 1995’ video, the reaction to the PlayStation Memories campaign, or our pre-orders, there’s a strong sense that we have found our focus.”
UK UNCONCERNED BY PS4 GAME DELAYS
PlayStation has dismissed concerns over its launch line-up.
The PS4 slate was hit by delays to DriveClub and Watch Dogs, leaving Killzone and Knack as the main launch titles.
It looks to be a weaker line-up compared to Xbox One, but UK MD Fergal Gara has played down concerns, telling MCV the delayed titles will give PS4 a boost next year.
“DriveClub, Uncharted and Infamous are both post-launch releases. So in terms of the content pipeline we’re in good shape,” he told MCV. “We’d have loved Watch Dogs and DriveClub at launch. However, the launch units are sold out, so it gives us a second wind as the stock situation improves.”