Supermarket behemoth Tesco wants to be seen as the ‘destination’ for Call of Duty launches.
The chain has released a TV ad which features gamers playing Call of Duty: Ghosts and cooking food.
It is the third time the firm has put together an advertising campaign for Activision’s blockbuster shooter. The first time the firm ever put together a TV ad for a video game was for Modern Warfare 3 in 2011.
“We wanted to create something that was fun, and exciting,” said Tesco buyer Jonathan Ferdenzi. “Something that our people would remember, and cement Tesco as the destination for Call of Duty. We are very happy on how it has turned out.”
Call of Duty: Ghosts launched last week with a major retail push.
Sales were down 50 per cent year-on-year, but the game is still to launch on Xbox One.