Entries in 'analysis' (17)
We finally have a pretty firm idea of what Nintendo has in store for the upcoming NX.
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January.
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market.
Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry
Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
First and foremost, it’s been a pretty good one so far, right?
In some ways it was a shame Nintendo didn’t take to the E3 stage in person tonight as that was its best E3 showing for some time.
Considering the pressure Microsoft faced to banish the demons of last year's show, the platform holder can probably consider this year's event a success.
PC gaming will grow to $24 billion by 2017, spurred on by rising living standards in BRIC countries - Brazil, Russia, India, and China, analysis firm IDC has predicted.
The practice of selling games has changed forever.
E3 is never the ‘war’ that we in the press like to make out. The exception being E3 2013. That was the year Sony very much emerged as the victor.
Cynicism is like chocolate. A little bit can be good for you, but too much can be damaging.