Entries in 'augmented reality' (4)

GAME acquires stake in AR developer Ads Reality

GAME acquires stake in AR developer Ads Reality

High Street retailer GAME has purchased a minority stake in UK-based augmented reality company Ads Reality.

Alex Calvin
by Alex Calvin
on Apr 22nd 2015 at 10:05AM in News
VIDEO: See Microsoft's concept for its Hololens VR headset

VIDEO: See Microsoft's concept for its Hololens VR headset

Hololens represents Microsoft’s long-awaited foray into the world of virtual reality, although interestingly the company has chosen to focus instead on augmented reality.

Ben Parfitt
by Ben Parfitt
on Jan 22nd 2015 at 9:45AM in News
AR glasses from ex-Valve staff appear on Kickstarter

AR glasses from ex-Valve staff appear on Kickstarter

The former head of Valve’s hardware division Jeri Ellsworth and ex-graphics technology dev Rick Johnson have launched a crowdfunding campaign on Kickstarter for augment reality glasses.

Ben Parfitt
by Ben Parfitt
on Oct 15th 2013 at 9:38AM in News