Entries in 'marketing' (42)
In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground.
UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding.
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again.
In the last few years, VR has gone from a one horse race to having a number of different players.
Tech firm HTC is planning a world tour to let consumers try its new VR headset, Vive.
The UK arm of Burger King will from next week start offering Angry Birds themed kids meals.
The UK games industry is spending a huge £107m on marketing this Q4.
‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME.
It’s not easy being indie.
Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game.
Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment.
Chris Bruzzo has been named as EA’s new chief marketing officer.
Something in the region of 6,000 job cuts could to be announced at Microsoft later this week, a report has claimed.
21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles.
Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One.
Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.
Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U.
A game like Dark Souls has no right to be talked about in the same breath as Skyrim.
The practice of selling games has changed forever.
Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.
The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet.
The first TV spot for PS4 has gone live in Japan.