Entries in 'Opinion' (52)

Wired Productions' Leo Zullo

Wired Production's Leo Zullo on supporting mental health awareness

Three years ago, I had the pleasure of meeting Luca Dalcò, the founder of LKA, a small indie developer from Italy. He presented a demo of The Town of Light ...

on Aug 14th 2017 at 10:45AM in News
Opinion: 'Platforms need to empower, not constrain', Improbable says

Opinion: 'Platforms need to empower, not constrain', Improbable says

When building a platform, one of the first challenges is persuading developers that experimenting with it is a good use of their time. The next challenge is learning from all ...

on Aug 9th 2017 at 10:00AM in News
Opinion: Midia discusses reading DAUs across platforms

Opinion: Midia discusses reading DAUs across platforms

The daily active user (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, however, DAUs vary markedly across mobile, PC, console and social. ...

on Aug 8th 2017 at 10:00AM in News
Opinion: Sold Out on why the games industry is experiencing a 'publishing renaissance'

Opinion: Sold Out on why the games industry is experiencing a 'publishing renaissance'

The games industry is experiencing a publishing renaissance, as even the most ardent proponents of self-publishing have now learnt that selling a game from the equivalent of your bedroom is ...

on Aug 7th 2017 at 10:00AM in News

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Opinion: 'The toy industry must remain shrewd with the gaming IPs it invests in'

Opinion: 'The toy industry must remain shrewd with the gaming IPs it invests in'

It was when the Ninja Turtles were going through their most formative years and the Ghostbusters were on call most nights, that the UK toy industry woke up to ...

on Jul 26th 2017 at 10:10AM in News
Generation Media: Why cinema is 'vital' for games marketing

Generation Media: Why cinema is 'vital' for games marketing

As the dust settles on another explosive E3 show, the latest titles appear to be capturing the hearts and minds of generations X, Y and Z more than ever. 

on Jul 26th 2017 at 9:43AM in News
Why Rocket League could be the mainstream esports hit of the generation

Why Rocket League could be the mainstream esports hit of the generation

Psyonix’s car-based kickabout Rocket League is two years old this month, and while most toddlers can’t even string a sentence together, Rocket League has managed to mark itself out as ...

by Jake Tucker
on Jul 18th 2017 at 11:11AM in News
OPINION: OP Talent on how to create a successful influencer campaign

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have ...

on Jun 21st 2017 at 11:30AM in News

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OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a ...

on Jun 20th 2017 at 11:30AM in News
OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his ...

on Jun 19th 2017 at 11:30AM in News
Opinion: Steve Boxer looks back at the evolution of E3

Opinion: Steve Boxer looks back at the evolution of E3

Today, E3 seems like the most monolithic of institutions, but it wasn’t ever thus. The first one I attended was the second ever, in 1996, and it had a very ...

on Jun 9th 2017 at 11:30AM in News
Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Welcome to E3, Los Angeles, and the biggest video games trade show in the world! In truth, I’m penning this piece not while basking in the hot, Californian sun, ...

on Jun 9th 2017 at 10:30AM in News

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Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

A games conference like E3 offers a unique glimpse into the makeup of the industry at large. Like a microcosm in a petri dish you’ll find many of the elements ...

on Jun 9th 2017 at 9:30AM in News
Opinion: 'Homegrown has to be the future' says Women in Games CEO Marie-Claire Isaaman

Opinion: 'Homegrown has to be the future' says Women in Games CEO Marie-Claire Isaaman

Brexit means Brexit. That’s the mantra endlessly repeated by Government. And whatever your opinion, barring an electoral upset of unimaginable proportions next month, the UK will be exiting the EU ...

on May 25th 2017 at 10:00AM in News
Opinion: 'The games industry has become a more diverse and inclusive place'

Opinion: 'The games industry has become a more diverse and inclusive place'

I am really honoured to write this piece for MCV about the Women in Games Awards. I have been involved with the awards previously in all aspects, from nominating female ...

on May 24th 2017 at 10:00AM in News
Opinion: 'There is much work to be done before women are fairly represented across all disciplines'

Opinion: 'There is much work to be done before women are fairly represented across all disciplines'

First a confession: when I started in the industry, back in 1863, I didn’t really think that sexism applied to me. I was outspoken and thought that if you could ...

on May 23rd 2017 at 10:00AM in News

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Assassin's Creed

Will Ubisoft bring its 'live' success to Assassin's Creed and Far Cry 5 in 2017?

Ubisoft caused quite a stir last year when it told MCV its Week One sales were "important" but "not critical" to the company's ongoing success. Indeed, after a disappointing month ...

Katharine  Byrne
by Katharine Byrne
on May 18th 2017 at 12:43PM in News
Opinion: Alex Verrey says for peripherals quality is king

Opinion: Alex Verrey says for peripherals quality is king

Little Big PR's CEO Alex Verrey discusses why the peripheral industry should "embrace quality".

on May 17th 2017 at 10:00AM in News
Opinion - In the zone: lessons from VR

Opinion - In the zone: lessons from VR

Rebellion’s CEO and co-founder Jason Kingsley details what we’re still learning about VR.

on May 12th 2017 at 11:00AM in News
Opinion: No escape from out-of-home VR

Opinion: No escape from out-of-home VR

Develop’s editor Jem Alexander discusses the out-of-home VR market and how escape rooms are delving into digital.

on May 11th 2017 at 10:00AM in News
Opinion: friends are influencers too, says IGN's Dan Kilby

Opinion: friends are influencers too, says IGN's Dan Kilby

Last week on the way to work I overheard two guys talking and the conversation was going something like this: “...and he keeps going on about how great this Horizon ...

on May 4th 2017 at 11:32AM in News
Opinion: Generation Media's Martin Doyle discusses the recent developments at Google

Opinion: Generation Media's Martin Doyle discusses the recent developments at Google

The digital media landscape is seemingly cosmic in size and complexity, and so very tricky for us to picture in its entirety. But if I were to scale it down ...

on Apr 24th 2017 at 11:27AM in News
Curve Digital's Dinsey on MCV's relaunch and the state of the industry

Curve Digital's Dinsey on MCV's relaunch and the state of the industry

It’s a long while since I left MCV, but I’ve returned briefly to support and reflect on this week’s relaunch. Having been in the games business over 30 years, most ...

Stuart Dinsey
by Stuart Dinsey
on Apr 21st 2017 at 2:23PM in News
Levelling up: China as a destination for UK games

Levelling up: China as a destination for UK games

Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games.

on Mar 9th 2017 at 10:07AM in News
Mobile and video drive digital advertising in 2017

Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.

on Mar 9th 2017 at 9:41AM in News