Entries in 'Opinion' (51)

Opinion: Mainstream brands are at risk of being left behind by the digital generation

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention

on Aug 12th 2016 at 9:52AM in News
OPINION: Why is games TV advertising 
down year-on-year?

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.

on Jul 25th 2016 at 11:15AM in News
Opinion: Emotional labour in the games media (and beyond)

Opinion: Emotional labour in the games media (and beyond)

IHS games analyst Steve Bailey asks if we need to be concerned about the sheer extent of hostility that can sometimes face people who work in the games media.

on Jun 20th 2016 at 1:36PM in News
Opinion: The changing landscape of games industry conferences

Opinion: The changing landscape of games industry conferences

SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing.

on Jun 16th 2016 at 10:08AM in News

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Opinion: When video games date the movies

Opinion: When video games date the movies

Former Sony London Studios VR developer Dave Ranyard discusses how virtual reality could see the worlds of film and video games unite.

on Jun 10th 2016 at 12:08PM in News
Opinion: A PR's guide to E3

Opinion: A PR's guide to E3

Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3

on Jun 9th 2016 at 11:40AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

By now, we all know the importance of the indie development community to the future health of the videogames industry.

by Phil Elliott
on May 10th 2016 at 10:44AM in News

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Analysis: The impact of ad-blocking on the games industry

Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking

on Mar 17th 2016 at 12:40PM in News
So which VR headset am I going to buy?

So which VR headset am I going to buy?

Following the confirmation of PlayStation VR’s launch details last night, we now have a pretty clear picture of what virtual reality has to offer punters this year. Which means for ...

Ben Parfitt
by Ben Parfitt
on Mar 16th 2016 at 10:14AM in News

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Opinion: Pay no attention to the 'battle' between physical and digital games market

Opinion: Pay no attention to the 'battle' between physical and digital games market

Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.

Christopher Dring
by Christopher Dring
on Feb 11th 2016 at 10:50AM in News
Opinion: PC game makers should relish High Street interest

Opinion: PC game makers should relish High Street interest

‘UK games stores made a major mistake ditching PC games.’

Christopher Dring
by Christopher Dring
on Jan 29th 2016 at 1:51PM in News
Opinion: Scene is set for UK games industry PR triumph

Opinion: Scene is set for UK games industry PR triumph

Just under ten years ago, Boris Johnson said that computer games rot the brain.

Christopher Dring
by Christopher Dring
on Jan 22nd 2016 at 11:28AM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News

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'Find a new audience by looking outside of games'

'Find a new audience by looking outside of games'

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups

on Dec 1st 2015 at 1:53PM in News
Opinion: Who will make the next Rocket League?

Opinion: Who will make the next Rocket League?

If you visited MCV Towers at all this summer, there’s a good chance you would have heard the words ‘Rocket’ and ‘League’ echo around the floors.

Christopher Dring
by Christopher Dring
on Sep 24th 2015 at 3:00PM in News
Opinion: Biggest Gamescom ever was what you made of it

Opinion: Biggest Gamescom ever was what you made of it

The Gamescom numbers defied the experience somewhat.

Christopher Dring
by Christopher Dring
on Aug 13th 2015 at 12:09PM in News
Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry

on Aug 3rd 2015 at 9:27AM in News
Insight: Doping in eSports - why the stakes are raised as the sector matures

Insight: Doping in eSports - why the stakes are raised as the sector matures

Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.  

on Jul 24th 2015 at 2:40PM in News
VR was battling for acceptance at this year's E3 - but was it victorious?

VR was battling for acceptance at this year's E3 - but was it victorious?

Last week marked the final E3 before virtual reality would be made available to consumers.

Christopher Dring
by Christopher Dring
on Jun 26th 2015 at 12:30PM in News