Entries in 'Opinion' (45)

OPINION: OP Talent on how to create a successful influencer campaign

OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have ...

on Jun 21st 2017 at 11:30AM in News
OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

OPINION: Hi-Rez Studios on why streaming is the best way to engage with your audience

To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a ...

on Jun 20th 2017 at 11:30AM in News
OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

OPINION: Hype Management on why subscriber levels don't always indicate a YouTuber's success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his ...

on Jun 19th 2017 at 11:30AM in News
Opinion: Steve Boxer looks back at the evolution of E3

Opinion: Steve Boxer looks back at the evolution of E3

Today, E3 seems like the most monolithic of institutions, but it wasn’t ever thus. The first one I attended was the second ever, in 1996, and it had a very ...

on Jun 9th 2017 at 11:30AM in News

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Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Opinion: Stefano Petrullo discusses E3 2017 and the impact of Brexit

Welcome to E3, Los Angeles, and the biggest video games trade show in the world! In truth, I’m penning this piece not while basking in the hot, Californian sun, ...

on Jun 9th 2017 at 10:30AM in News
Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

Opinion: SuperData's CEO Joost van Dreunen talks E3 2017

A games conference like E3 offers a unique glimpse into the makeup of the industry at large. Like a microcosm in a petri dish you’ll find many of the elements ...

on Jun 9th 2017 at 9:30AM in News
Opinion: 'Homegrown has to be the future' says Women in Games CEO Marie-Claire Isaaman

Opinion: 'Homegrown has to be the future' says Women in Games CEO Marie-Claire Isaaman

Brexit means Brexit. That’s the mantra endlessly repeated by Government. And whatever your opinion, barring an electoral upset of unimaginable proportions next month, the UK will be exiting the EU ...

on May 25th 2017 at 10:00AM in News
Opinion: 'The games industry has become a more diverse and inclusive place'

Opinion: 'The games industry has become a more diverse and inclusive place'

I am really honoured to write this piece for MCV about the Women in Games Awards. I have been involved with the awards previously in all aspects, from nominating female ...

on May 24th 2017 at 10:00AM in News

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Opinion: 'There is much work to be done before women are fairly represented across all disciplines'

Opinion: 'There is much work to be done before women are fairly represented across all disciplines'

First a confession: when I started in the industry, back in 1863, I didn’t really think that sexism applied to me. I was outspoken and thought that if you could ...

on May 23rd 2017 at 10:00AM in News
Assassin's Creed

Will Ubisoft bring its 'live' success to Assassin's Creed and Far Cry 5 in 2017?

Ubisoft caused quite a stir last year when it told MCV its Week One sales were "important" but "not critical" to the company's ongoing success. Indeed, after a disappointing month ...

Katharine  Byrne
by Katharine Byrne
on May 18th 2017 at 12:43PM in News
Opinion: Alex Verrey says for peripherals quality is king

Opinion: Alex Verrey says for peripherals quality is king

Little Big PR's CEO Alex Verrey discusses why the peripheral industry should "embrace quality".

on May 17th 2017 at 10:00AM in News
Opinion - In the zone: lessons from VR

Opinion - In the zone: lessons from VR

Rebellion’s CEO and co-founder Jason Kingsley details what we’re still learning about VR.

on May 12th 2017 at 11:00AM in News

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Opinion: No escape from out-of-home VR

Opinion: No escape from out-of-home VR

Develop’s editor Jem Alexander discusses the out-of-home VR market and how escape rooms are delving into digital.

on May 11th 2017 at 10:00AM in News
Opinion: friends are influencers too, says IGN's Dan Kilby

Opinion: friends are influencers too, says IGN's Dan Kilby

Last week on the way to work I overheard two guys talking and the conversation was going something like this: “...and he keeps going on about how great this Horizon ...

on May 4th 2017 at 11:32AM in News
Opinion: Generation Media's Martin Doyle discusses the recent developments at Google

Opinion: Generation Media's Martin Doyle discusses the recent developments at Google

The digital media landscape is seemingly cosmic in size and complexity, and so very tricky for us to picture in its entirety. But if I were to scale it down ...

on Apr 24th 2017 at 11:27AM in News
Curve Digital's Dinsey on MCV's relaunch and the state of the industry

Curve Digital's Dinsey on MCV's relaunch and the state of the industry

It’s a long while since I left MCV, but I’ve returned briefly to support and reflect on this week’s relaunch. Having been in the games business over 30 years, most ...

Stuart Dinsey
by Stuart Dinsey
on Apr 21st 2017 at 2:23PM in News

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Levelling up: China as a destination for UK games

Levelling up: China as a destination for UK games

Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games.

on Mar 9th 2017 at 10:07AM in News
Mobile and video drive digital advertising in 2017

Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.

on Mar 9th 2017 at 9:41AM in News
Opinion: Getting the mix just right - the main developments in the games TV channel mix

Opinion: Getting the mix just right - the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...

on Feb 1st 2017 at 11:30AM in News
Switch

UK retail optimistic about Switch, but divided on its price

The Nintendo Switch has been priced and dated, and though games retail is positive about the machine itself and its first year line-up, the £280 price-point has proved divisive. 

Katharine  Byrne
by Katharine Byrne
on Jan 27th 2017 at 10:55AM in News
IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

Following this morning's Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine  
on Jan 13th 2017 at 8:19AM in News
Opinion - 2016: A new gaming advertising landscape

Opinion - 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.

on Dec 13th 2016 at 10:45AM in News
Opinion: UK eSports is booming but mustn't forget its grassroots

Opinion: UK eSports is booming but mustn't forget its grassroots

ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.

on Nov 4th 2016 at 10:15AM in News
Opinion: How YouTube personalities can push your product

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.

on Nov 4th 2016 at 9:41AM in News
Opinion: A bigger pie, not just a bigger share

Opinion: A bigger pie, not just a bigger share

As the battle between this year’s big shooters shifts into its final phase, we can be certain it’ll be one war or another dominating the charts this Christmas - ...

Seth Barton
by Seth Barton
on Nov 3rd 2016 at 10:26AM in News