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No More Robots hits $3m lifetime revenue 

Just two weeks ago, publishing label No More Robots celebrated its second anniversary by announcing it secured $2m (£1.6m) in revenue over the last financial year, smashing the performance of its inaugural year by 350 per cent. Founder Mike Rose said the success came from “multiple strong game launches,” including Hypnospace Outlaw, Not Tonight and Descenders. The latter reportedly has over 600,000 players, while Not Tonight has also “far surpassed [the company’s] sales expectations”.

“The last two years have been better than we ever could have hoped for,” Rose said at the time. “It turns out that people really do want to play weird and wonderful genres, like fake operating systems, Brexit-bashing sims, and downhill bike riding games.”

In a recent tweet, however, Rose confirmed the Manchester-based publisher has now also hit the $3 million lifetime revenue milestone, too (thanks, GI.biz).

“No More Robots hit $3m in lifetime revenue today, one week after the Nowhere Prophet launch, and 2 years into our existence,” Rose tweeted. “Rough breakdown: Steam (4 games) = 66% of that total, Xbox (1 game) = 30%, GOG, Humble, etc = 4%.

“The next 12 months: More games! More Xbox! Switch! PS4!”

Industry veteran Mike Rose announced his brand-new indie publishing label No More Robots in July 2017. Using a data-driven approach, Rose announced he would use sales figures and statistics to identify a game’s key selling points, before promoting them across the company’s Twitch and Discord communities, which will be fully integrated into the firm’s publishing strategy.

Initial investors for No More Robots included GDC’s Simon Carless, who provided strategic advice, and game lawyer and business advisor Jas Purewal.

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond.

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