A surge of punters picking up a brand new iPhone 4S in October saw Apple sell more smartphones than all Android smartphone makers combined, according to new Kantar Worldpanel research.
iPhone sales had been down in previous months with the Apple faithful holding off on picking up an iPhone 4 following persistent rumours of an iPhone 5. Once the iPhone 4S arrived, that pent up demand turned into a surge in sales with Apple picking up an astonishing 42.8 per cent of all British smartphone sales in October.
Meanwhile, despite having launched the critically received ‘Mango’ update for Windows Phone, Microsoft struggled to capture even a single per cent market share in the 12 weeks ending on the 30th of October.
PCR has more details.