“User acquisition campaigns, optimized monetization via ads and in-app purchases, and player analytics.”
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Games Careers Week launches March 26th to inspire diverse young people, parents and teachers to discover careers in games
26 March 2021 will see the launch of Games Careers Week, which will feature online events aimed at r…

505 Games’ parent company, Digital Bros, acquires Infinity Plus Two as it expands its free to play business
Publisher 505 Games is expanding its its focus in the free-to-play market with the acquisition of Au…

“We are heading down a positive path – one where more people get to play great games.” – James Butcher, Xbox UK and Ireland
Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to …

Barclays and NSE Announce the Games Innovation Challenge
Barclays and NSE (National Student Esports), the official body for university esports in the UK, hav…

The Nintendo Switch sees its highest annual sales in history in Japan, with almost 6m units sold
2020 proved to be a bumper year for the Switch in Japan, as it recorded its highest annual sales in …
Breaking down the COVID-19 pandemic’s impact on mobile games
We take a look at the growth in downloads in the U.S. for the top 100 grossing games in each category
Read More »The Nintendo Switch will outsell next-gen consoles this Christmas, claims analyst
Nintendo likely to have the upper hand due to next-gen hardware shortages
Read More »[From the industry] Develop:Brighton Digital 2020: Details Announced For Free Virtual Conference & Expo
Bethesda’s Todd Howard & Gary Whitta among keynote speakers as schedule announced.
Read More »Genshin Impact grosses over $100m, recouping development costs in just two weeks
In the two weeks following its launch, MiHoYo's Genshin Impact has recouped its development costs, generating over $100m in revenue
Read More »Epic Games and Apple’s legal battle may have “significant and serious ramifications for Sony, Nintendo and Microsoft”
"A final decision should be better informed regarding the impact of the walled garden model given the potential for significant and serious ramifications for Sony, Nintendo and Microsoft and their video game platforms."
Read More »Amazon shuts down Crucible development, just five months after launch
"Ultimately we didn’t see a healthy, sustainable future ahead of Crucible."
Read More »Here’s the shortlist for the MCV/DEVELOP Women in Games Awards 2020 – this year’s event will be livestreamed on November 25th!
Please be sure to join us on the day for a very special livestream awards event
Read More »Microsoft is exploring bringing Xbox Game Pass to iOS via browser workaround
"We absolutely will end up on iOS," Spencer reportedly told employees.
Read More »Gamestop announces multi-year strategic partnership with Microsoft
“For many years GameStop has been a strong go-to-market partner for our gaming products, and we are excited about continuing and evolving that relationship for the launch of the Xbox Series X|S."
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“Odyssey will transform the multiplayer experience in Elite” – Taking the next step for Elite Dangerous
We speak to the team at Frontier Developments about taking players out of the cockpit for the first time
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“The goal is survival, not elimination” – Behind the scenes of Midwinter Entertainment’s debut title, Scavengers
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PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events
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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth
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What next for Brexit? Ukie explains the impact on the games industry
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“We are heading down a positive path – one where more people get to play great games.” – James Butcher, Xbox UK and Ireland
Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to James Butcher, Xbox UK and Ireland Category Director
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Ins and Outs – January 2021’s industry hires roundup
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“The games industry is always evolving, providing players with more realistic, larger and more advanced games to play” – Creative Assembly’s Yasmin Curren
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Heading off-road and into the next-gen with DIRT 5 and Dolby Atmos
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“Previous clients come back to us again and again, which I think is the ultimate telling point” – Aardvark Swift Studio Spotlight: Tag Games