"They comprise all in-game offers to purchase digital goods or premiums where players don’t know exactly what they are getting prior to the purchase"
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“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach
Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days. …

Games Careers Week launches March 26th to inspire diverse young people, parents and teachers to discover careers in games
26 March 2021 will see the launch of Games Careers Week, which will feature online events aimed at r…

505 Games’ parent company, Digital Bros, acquires Infinity Plus Two as it expands its free to play business
Publisher 505 Games is expanding its its focus in the free-to-play market with the acquisition of Au…

“We are heading down a positive path – one where more people get to play great games.” – James Butcher, Xbox UK and Ireland
Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to …

Barclays and NSE Announce the Games Innovation Challenge
Barclays and NSE (National Student Esports), the official body for university esports in the UK, hav…
Read the April issue of MCV/DEVELOP online now! Featuring our 30 under 30 list, Google Stadia, Rare and much more
also KO_OP, Firesprite, Zynga, marketing without events and Outer Wilds
Read More »Resident Evil 3 remake ships 2 million copies in 5 days
Falls short of sales of its remade predecessor, Resident Evil 2
Read More »ESRB introduces new rating to inform customers when games include randomised loot boxes
"Consumers can make more informed decisions when purchasing or downloading a game, instead of finding out after the fact"
Read More »Recruitment specialist Amiqus introduces new initiative to enable studios to keep hiring during lockdown
"As an industry, we’ll come through this pandemic stronger and more agile than ever before"
Read More »Jen Simpkins is the new editor of Edge magazine – with Nathan Brown departing to freelance in the industry
"Edge remains one of the most essential gaming publications there is, and I have every intention of keeping it that way – in addition to seeing what else it's capable of."
Read More »How can online retailers weather the pandemic storm?
This article was created in collaboration with OnBuy.com
Read More »Gamer Network’s EGX event slated for September 2020
"We are working closely with Excel to ensure the health and safety of our fans, visitors and partners at EGX"
Read More »Industry launches You Are Not Alone, a 12-hour livestream uniting 10 million isolated gamers
"It is something that is impacting everyone in many different ways"
Read More »Former Sega Europe President of Studios Tim Heaton takes lead as Sega Europe’s chief studio officer
Gareth Edmondson succeeds Heaton as CA's studio director
Read More »-
“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach
Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.
Read More » -
“Odyssey will transform the multiplayer experience in Elite” – Taking the next step for Elite Dangerous
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“The goal is survival, not elimination” – Behind the scenes of Midwinter Entertainment’s debut title, Scavengers
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PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events
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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth
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“We are heading down a positive path – one where more people get to play great games.” – James Butcher, Xbox UK and Ireland
Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to James Butcher, Xbox UK and Ireland Category Director
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Ins and Outs – January 2021’s industry hires roundup
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“The games industry is always evolving, providing players with more realistic, larger and more advanced games to play” – Creative Assembly’s Yasmin Curren
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Heading off-road and into the next-gen with DIRT 5 and Dolby Atmos
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“Previous clients come back to us again and again, which I think is the ultimate telling point” – Aardvark Swift Studio Spotlight: Tag Games