PC World confident after major staff shake-up

Head of trading at PC World Chris McShane has told MCV that the retailer is gunning for additional market share, having completed a major staff re-structuring. A newly-created team will manage the desktop PC, flat panel televisions and console and PC games categories, as the latter category is incorporated into …

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Wiis first lightsaber game ready to do battle

LucasArts’ Star Wars: The Force Unleashed may be grabbing specialist headlines for being the ‘first ever Wii game with a lightsaber’ – but it will be pipped to the honour by Lego Star Wars: The Complete Saga. The Traveller’s Tales’ title is due out in November – giving would-be Jedi …

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Wiis first lightsaber game ready to do battle

LucasArts’ Star Wars: The Force Unleashed may be grabbing specialist headlines for being the ‘first ever Wii game with a lightsaber’ – but it will be pipped to the honour by Lego Star Wars: The Complete Saga. The Traveller’s Tales’ title is due out in November – giving would-be Jedi …

Read More »

Ubi splashes £2m on new range

Ubisoft has backed its Games For Everyone range with a multi-million pound marketing spend, designed to make the publisher a leading player in the family and casual games sector. Marketing director Jon Rosenblatt told MCV that the new range and marketing campaign are a logical extension of Ubisoft’s ambitious philosophy. …

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