MCV/DEVELOP News, events, research and jobs from the games industry

Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live. The programme will form part of a multi-million pound push for the firm’s new The move represents the biggest ever investment in Microsoft Digital Advertising Solutions’ in-game advertising offering. Renault Twingo branding will appear …

German specialist trade magazine IGM (International Games Magazine) and UK based interactive entertainment weekly MCV have announced their continued editorial partnership. With MCV UK we had managed to win over our absolute dream partner in 2006,” said IGM-editor Marius Hopp. In the print and online sector in the English-speaking world, …

Producer discusses the making of Scottish studio's game - but says no to Crackdown sequel

'Pay as you go' payment model for HP-backed Emergent Platform

The Department of Culture, Media and Sport – which will be at the forefront of Gordon Brown’s proposed review of children’s access to adult video games – has outlined its intentions to re-examine the way in which adult rated video games fall into the hands of children. Talking exclusively to …

Project management site aimed at indie and mod developers

The retailer today announced better than expected financial results, with its total group sales up 12.2 per cent for the 18 weeks ending September 1st and like for like sales up 5.8 per cent. HMV UK and Ireland fared better still, with sales up 12.5 per cent, with a like …

SCEA’s director of corporate communications David Karraker has left the company after only a year in the role. Next-gen reports that the news was broken in an e-mail from Karraker, in which he said that the decision to leave Sony was very difficult.” The news comes one year to the …

At last night’s second MCV/Xbox 360 Industry Pub Quiz, EUK proved to be the top brains in games after an evening of taxing general knowledge, boozing and merriment. Scooping the top spot by just one point, EUK fought off second place GAME and former champions Konami in third to come …

Majesco, US publisher of Cooking Mama, has freed up $6 million through selling around 4 million of its shares. According to an SEC filing, the firm will be putting the raised funds towards working capital, reported Next Generation . The additional funds also provide valuable flexibility, stability and agility to …