People

"While AI will help us, it's the personal touch that'll always be most important in PR and communications. It's about finding the right balance between technology and good old-fashioned human interaction."

Gregg Sulak (Wondery) joins as CFO and Will Kassoy (Omaze) to lead Consumer Strategy

"I think that Indie gaming has truly come of age. There are so many good games made by smaller studios, which (often for monetary reasons) rely on innovation and solid gameplay, rather than leaning on inflated budgets"

In the Feb/Mar issue of MCV/DEVELOP we featured our annual PR Panel, bringing together the good, the bad (in a good way) and the beautiful people of games PR to give us their take on what’s been going on in our beloved industry over recent months. The magazine feature was …

Auroch Digital is delighted to announce Nina Adams has stepped into the role of Studio Director at the Bristol based studio. Nina takes over the 130 strong studio from co-founder, Dr Tomas Rawlings, who has moved into a new role of a Vice President at Sumo Digital UK supporting Auroch …

The European Speedrunner Assembly held an esports event in Malmö, Sweden last week, where players put their skills to the test to raise money for Make-A-Wish International

Renaissance PR was acquired by 1SP Agency last week. We checked in with both companies to ask some questions about the acquisition, and what it’ll mean for them going forward

Every month an industry leader wraps up MCV/DEVELOP with their unique insight. This month, we speak to Snow Rui, President and CFO at Hooded Horse

Ed Boon, Chief Creative Officer at NetherRealm Studios and co-creator of Mortal Kombat, tells Vince Pavey, defender of Earthrealm, how they created a brand-new universe after 30 years. Thankfully, there were no fatalities, although there are plenty in the video game

Isaac Epp, game director of Fae Farm at Phoenix Labs, tells Vince Pavey about the challenges of infusing the cosy life sim genre with a dash of fairy magic and adventure