Two months on from its launch, Pokemon Go’s US revenue is down to a fraction of what it was at its peak.
Slice Intelligence reports that the game’s paying US population is now down 79 per cent since the game’s high point on July 15th. However, Pokemon Go is absolutely still by far the most lucrative mobile game in the US market, accounting for 28 per cent of overall spend in the August market – that’s six times as much revenue as the second most lucrative title, Candy Crush Saga.
In addition to this, as of September 3rd nearly a quarter of all those spending money on mobile games had spent money on Pokemon Go.
The firm’s data also suggests that the game had such a large impact that it effectively doubled the number of people spending money on mobile games at the height of its popularity. Those numbers have since returned to normal, however.
There overall Pokemon market has enjoyed a boom period as a result, with spending on Pokemon toys and games up 223 per cent in the US year-on-year in August.