Major league sports teams are recruiting a new kind of player: one who can score with a joystick. In the past two months, Manchester City and West Ham United, two of the top English Premier League soccer teams, have signed professional video gamers to represent the clubs when playing FIFA, a hugely popular Electronic Arts soccer video game. In Germany, VfL Wolfsburg has outfitted a pair of top FIFA game players in the team’s bright green jerseys.
Koch Media acquires Gaya Entertainment as it continues rapid expansion of both its reach and breadth of services
CEO Klemens Kundratitz talks to MCV about the company's greater reach and broader offering, with its latest office opening in Poland plus the acquisition of games merchandise specialist Gaya Entertainment