Read the MCV Wonderbook Supplement

Wonderbook: Book of Spells hits shelves this week, and to mark its arrival MCV has published a special trade supplement devoted to the new product.

As well as details on the marketing, PR, plus retail plans, we also speak to Sony’s UK boss Fergal Gara and the Wonderbook game director Dave Ranyard.

Wonderbook is a new concept from Sony that hopes to widen the PS3’s younger audience. The 12GB PS3, which is available for a lower price, is also designed to win over this audience.

To view the free supplement click here.

You can also access it via the MCV iPad app. Available here.

About MCV Staff

Check Also

Rio Ferdinand Ukie parental

Only 20 per cent of parents use parental controls but half worry about time kids spend gaming – as Ukie launches Get Smart About P.L.A.Y initiative with Rio Ferdinand

New initiative will promote existing parental controls to the vast majority of parents who do not take advantage of them