It’s time to catch up with the gamescom news you missed, with our second MCV@gamescom issue that was distributed at the show today, featuring Xbox’s Aaron Greenberg, Borderlands 3, Cyberpunk 2077, Good Shepherd, Modern Wolf, and more.
For the first time at gamescom, Google is publicly taking its place in the trade halls under its Stadia moniker. Streaming games from the cloud is nothing new, but a company with the resources of Google hasn’t joined the games industry since Bill Gates announced the Xbox back in 2000 at GDC.
Whether Google CEO Sundar Pichai’s own visit to GDC 19 years later will prove as pivotal for the industry remains to be seen, but Google, like Microsoft, may have to endure a couple of setbacks on the way before it truly achieves mass market success. One thing is for sure, Google is entering a far larger and more competitive market than Microsoft did.
Google looks to understand this, but historically it’s relied on the quality of its engineering and platforms to build its businesses, not the acquisition and nurturing of first-party content. With everyone else focused on building the best content, it will be interesting to see if Google goes with the flow, or succeeds on its usual terms.
Speaking of the best content, the MCV@gamescom team has spent some time judging the UK Game of the Show Award, organised by Ukie and this year sponsored by Wicked Sick.
We’ll be announcing the winner this evening on the UK industry stand, so please come along and have a drink!
You can read our MCV@gamescom issue for Day Two right here or just below: