MCV looks at Namco Bandai's Pac-Man reboot.
Pac-Man and the Ghostly Adventures will be in stores on March 7th.
The Ghostly Adventures is Namco Bandai’s revival of Pac-Man for the 21st Century. This includes a brand new TV show, as well as a range of merchandise.
The game is a 3D platformer set in the new Pac-Man universe, seen in the animated series on Disney XD.
As players can expect from a Pac-Man title, fans spend most of their playtime collecting golden orbs and chasing ghosts. By eating enough of the ghouls, Pac-Man gains extra lives.
The title also includes maze mode, which sees up to four consumers playing either co-operatively or competitively to gather items.
The publisher is pushing the title alongside the brand new animated TV series on Disney XD. These will be marketed across kids TV channels, such as CITV, SkyKids and Five.
Online, Namco will have pre-roll footage on video-on-demand services and YouTube, in addition to ads on Boomerang, Cartoon Network, YouTube and Disney XD.
The title is also going to benefit from an extensive cinema campaign, targeting kids. Trailers will be shown before the likes of Frozen, The Croods and The LEGO Movie.
The Pac is back in Pac-Man and the Ghostly Adventures, which sees the return of an icon, cooler and funnier than ever, in an all-new experience for a whole new generation of fans.
Pac-Man and the Ghostly Adventures features an entirely revamped Pac-Man universe, but it will also hark back to Pac-Man’s origins with classic elements such as Ghost encounters.
The animated TV series is performing incredibly well, delivering strong ratings and ranking as one of Disney XD’s top rated shows in 2014 to date.
Pac-Man and the Ghostly Adventures is a cool new action experience that will delight kids and fans of all ages. The bustling adventure and epic battles follows an original storyline inspired by the animated series.
We believe the traction gained amongst kids through the TV series bodes really well for the video game launch.
We expect it to sell well, and keep selling as the re-launch of Pac-Man continues across the year with a Pac-Man and the Ghostly Adventures toys, clothing, apparel, accessories, stickers, a magazine and more to come.