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Social studio RockYou has acquired casino games developer Ryzing, it has announced.
The purchase of the Facebook developer is part of RockYou’s plan to expand its real-money gaming business.
Ryzing claims that its most popular title, Bingo by Ryzing, has more than 75,000 daily active users.
“RockYou is a media company at heart, focused on driving the highest value per engagement in social games,” RockYou CEO Lisa Marino.
“With this acquisition we become a unique social media company that combines a rewards-based gaming platform with our existing robust ad monetization solutions. Not only is real-money gaming superior in monetization to other types of game genres, it is also an accelerator for our ad monetization solutions, and ports well to mobile and other platforms.
“These solutions can be used not only for our own titles, but for those of our publishing partners.”
As well as acquiring the casino games developer, RockYou is to also move its headquarters from California to San Francisco from June 18th.
