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Chinese online media company uses Nokia service to offer free game trials and subscriptions

SINA signs for SNAP

China’s SINA Corporation has launched five connected mobile games powered by Nokia’s SNAP Mobile.

Announced at this week’s GDC China, the games include 3D Pool Hall, Jellypop, Sudoku, and upgraded versions of Link Up and Stone Park. Using SNAP, SINA has let consumers download the games and play them twice offline for free.

"SINA found SNAP Mobile to be the optimal platform to build connected mobile games on. The platform provides a basis to develop games that are usable by the vast majority of mobile devices in China", said Terry Tian, network business dept director, SINA.

"We have already successfully deployed several innovative connected casual games for new users to try today. This is just the start."

"Working with SINA has really put the games powered by SNAP Mobile to the test. With over 500 million daily page views on SINA’s site, the traffic is monumental," added Antoine Doumenc, head of SNAP Mobile.

"It’s a very significant milestone to see that the most recognized Internet brand in China has successfully deployed a connected mobile games offering using SNAP Mobile. We’re looking forward to developing even more games for SINA customers to play."

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