Sky, the entertainment behemoth, has announced a partnership with Skybound Entertainment, creators of the Walking Dead (among other things). Said deal will see Skybound creating games with Sky’s help, focusing on interactive narrative titles for mobile.
Seeing the potential in a market worth over a hundred billion dollars, Sky’s decision to team up with Skybound will see both new IP for standalone games produced, as well as titles tying in with existing Sky properties. Shows like Britannia, Babylon Berlin, and Gomorrah were mentioned in a press release, though no specifics of what’s being made have yet been released.
Gary Davey, MD of content at Sky said: “I am very excited about this venture. This is comic books for the iPhone generation. Interactive storytelling designed for mobile consumption is a fascinating new field for us, and it’s great to now explore it with the masters of the craft.”
John Jelley, VP of business development at Sky added: “As gaming continues to broaden in appeal with a higher quality of IP, the boundaries between games and video are gradually disappearing. This joint venture will help us find innovative new ways for customers to experience the shows they love – in a natively interactive format on any smartphone.”
Meanwhile Dan Murray, president of Skybound Interactive, said: “A constant goal at Skybound is to deliver new and existing fans with the best content possible. Our deal with Sky allows us to dive deeper into already cherished worlds in a creative way, inviting players to become a part of the story.”
Sky’s interest in gaming has been slowly building over the years, with a £1.55 million investment in Ginx TV back in 2016 partly paving the way for the company’s forays into actually making games.