Home / Business / Publishing / Sony plans merchandise deals for ‘hot property’ Horizon: Zero Dawn

Sony plans merchandise deals for ‘hot property’ Horizon: Zero Dawn

Like the sound of a Horizon: Zero Dawn action figure? What about a book based on the upcoming Guerrilla Games title? Or even a pencil case?

Well, it looks like your wishes might just come true, if Sony has its way.

The platform holder is considering a number of merchandising deals for the upcoming 2016 PS4 exclusive, including branded toys, collectibles, apparel, stationary and publishing.

Sony’s European licensing manager David Evans told MCV sister publication Licensing.bizthat Horizon: Zero Dawn presents "an incredible licensing opportunity", adding that the new IP has all the elements of a hit franchise.

"The epic feel of the game, its breath-taking visuals, strong character development, imaginative combat sequences and the marketing weight of the PS4 release all combine to make this a hot property for 2016," Evans continued.

"Guerrilla Games have created a lush post-apocalyptic world that players simply won’t want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives.”

Sony is expected to launch products in the aforementioned merchandise categories based on the brand from Q4 2016 onwards.

About MCV Staff

Check Also

Modern Wolf CEO

Modern Wolf wants to make game publishing more ethical: ‘A lot of these publishing deals are pretty predatory’

Crunch culture has become the hot topic of the last 12 months. MCV@gamescom speaks to Fernando Rizo, CEO of new publishing outfit Modern Wolf, about how it’s trying to treat devs better